6:04 p.m.
I just finished reading Husband’s and Chadha’s “The Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury” — absolutely fascinating summation of why brand name luxury groups are so successful throughout Asia, and how China is poised to rock the luxury consuming world in the next decade.
If you’ve ever wondered why those brand-name logo bags are so damn popular, it’s because of Asia — the breakdown of old social structures is increasingly replaced with luxury goods as the new status markers.
“It’s not just a logo, it’s my life!”
The authors relate stories of government officials in China bought off with Zegna suits and Rolex watches, how office ladies in South Korea will pay a month’s salary for a pair of Ferragamo shoes, and of young Japanese shoppers clutching one another and weeping for joy that they are now the proud owners of genuine Hermes Birkin bags.
I highly recommend the book to anyone who has an interest in the shift of focus to Eastern economies and what that means for the future of the West.
