I decided I’d give Cannabis Rose from Fresh a test drive just for giggles. I was certain I wouldn’t like it, but thought, “Why the hell not? Branch out a little, try something new!” So I’m surprised (and more than a tad shocked) to say that I’m liking it . . . a lot.
Cannabis Rose is a rose perfume for people who don’t care to smell like roses, which seems kind of deceptive when you stop to think about it, but it’s brilliant marketing on the part of Fresh, nonetheless. Now they’ll get all the rose wearers of the world to give it a curious sniff and maybe, hopefully, hook some sales as a result, whereas those same consumers would have completely walked on by if it had been titled what it really is — “Earthy Resinous Green Thing With A Decidedly Lovely Flower Buried Inside It”.
Chandler Burr gave Cannabis Rose a great review over at his Scent Notes blog for the New York Times: “In 2007, the perfumer Jérôme Epinette of Robertet, working under the creative direction of Fresh’s Lev Glazman, mated rose to pot — not pot smoke but the ultrarich, resiny scent of its dried leaves. The resulting perfume is insanely good, essentially perfect on every level: a darkly mesmerizing scent, technically excellent and beautifully structured. Glazman has taken rose, viscerally reinvented it and aimed it at the reptilian brain.”
Bullseye!
And now here I sit — a scaly lizard, sunning myself on a rock, wondering how it is that the world smells so damn delicious.
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Cannabis Rose smells so good it is almost unreal so perfect that you can’t believe that person could make it the gods yes but humans no.
I was a little surprised that Fresh came up with such a great fragrance. I wouldn’t have expected it of them.
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