It’s a Fake Fake Fake Fake World

by nathanbranch on June 26, 2008 | COMMENTS

Counterfeit clothing a growing problem

“Demand for fake fashion continues to grow at an alarming rate according to a new report from just-style, with captured shipments indicating that around 20% of all athletic merchandise is fake . . . The Department of Homeland Security seized US$155m worth of counterfeit merchandise in 2006, an 83% rise on previous years.”

20% of all athletic merchandise is fake? That’s . . . I don’t even know what to think about that except that I’d hate to be UnderArmour right now:

UAStockCrash.jpg

From the looks of their stock chart, I’d say UnderArmour’s kinda hating to be UnderArmour, too.