http://www.nathanbranch.com/2008/08/etat-libre-dorange-charogne-an.html Good Taste is a Trillion Dollar Industry Wed, 08 Feb 2012 01:57:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.nathanbranch.com/2008/08/etat-libre-dorange-charogne-an.html#comment-1092 Nathan Branch Wed, 20 Aug 2008 17:29:03 +0000 http://blog.nathanbranch.com/?p=1751#comment-1092 You'd think after all that heavy breathing they would at least offer some creative packaging. :) When all is said and done, I get a tired burlesque vibe from Etat Libre d'Orange, and if that's somebody's thrill, well, great, but do they honestly expect customers to keep coming back for the same old bump and grind? They have the entire internet to contend with, and there are far more worthwhile fragrance houses just a mouse click away. You’d think after all that heavy breathing they would at least offer some creative packaging.
When all is said and done, I get a tired burlesque vibe from Etat Libre d’Orange, and if that’s somebody’s thrill, well, great, but do they honestly expect customers to keep coming back for the same old bump and grind?
They have the entire internet to contend with, and there are far more worthwhile fragrance houses just a mouse click away.

]]> http://www.nathanbranch.com/2008/08/etat-libre-dorange-charogne-an.html#comment-1091 Tara Wed, 20 Aug 2008 17:08:17 +0000 http://blog.nathanbranch.com/?p=1751#comment-1091 Not only are their scents uninteresting and their marketing approch puerile, their bottles are dead-boring -- plain clear-glass atomizers. Next . . . Not only are their scents uninteresting and their marketing approch puerile, their bottles are dead-boring — plain clear-glass atomizers. Next . . .

]]> http://www.nathanbranch.com/2008/08/etat-libre-dorange-charogne-an.html#comment-1090 Nathan Branch Wed, 20 Aug 2008 09:48:41 +0000 http://blog.nathanbranch.com/?p=1751#comment-1090 There's a fine line between a fool and his money? Wait, no, that can't be right . . . uh, genius and insanity are easily parted! Hmmm, something like that. The rest of the Etat names are just as bad: "Delicious Closet Queen", "Don't Get Me Wrong (I don't swallow)", "Hotel Slut" -- the list goes on. I would think that for every consumer they rope in with twaddle like that, they're turning away about nine others that might easily have been interested in the scents themselves, but are put off by the cheap vulgarity. There’s a fine line between a fool and his money? Wait, no, that can’t be right . . . uh, genius and insanity are easily parted!
Hmmm, something like that.
The rest of the Etat names are just as bad: “Delicious Closet Queen”, “Don’t Get Me Wrong (I don’t swallow)”, “Hotel Slut” — the list goes on. I would think that for every consumer they rope in with twaddle like that, they’re turning away about nine others that might easily have been interested in the scents themselves, but are put off by the cheap vulgarity.

]]> http://www.nathanbranch.com/2008/08/etat-libre-dorange-charogne-an.html#comment-1089 sharil Wed, 20 Aug 2008 09:29:13 +0000 http://blog.nathanbranch.com/?p=1751#comment-1089 Not surprised by this. What is annoying to me is not the adolescent sexual fixation so much as that the names are so outlandish that they're insulting to serious perfume lovers who might otherwise buy their products. If they think their impudence at naming a fragrance "Charogne" is intriguing they are wrong, in my opinion. It looks like false confidence to me. In the current fragrance market, they are taking a gamble with nonsense like this that I honestly don't think will pay off, other than the few "perfumistas" (hate that label, truth be told) that like to see themselves as very clever and edgey for owning something from this line. There's a fine line between.....well, you know. Not surprised by this. What is annoying to me is not the adolescent sexual fixation so much as that the names are so outlandish that they’re insulting to serious perfume lovers who might otherwise buy their products. If they think their impudence at naming a fragrance “Charogne” is intriguing they are wrong, in my opinion. It looks like false confidence to me. In the current fragrance market, they are taking a gamble with nonsense like this that I honestly don’t think will pay off, other than the few “perfumistas” (hate that label, truth be told) that like to see themselves as very clever and edgey for owning something from this line. There’s a fine line between…..well, you know.

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