“The only false step was with the shoes. Teeteringly high, balanced on giant platforms, they caused at least two girls to trip and the rest managed to hobble and wobble their way around the wooden bleachers where the audience was perched.”
Seriously, watch the video clip below and look at the expressions on the girls’ faces — some of them seem genuinely nervous and near frightened as they mince about the room, desperately struggling to maintain their balance. The Cut at NY Mag called it “carnage” and quoted a report from The Telegraph: “‘I was having a panic attack, my hands were shaking. The heels were so high,’ one of the models said. ‘Some of the girls were crying backstage they were so scared.’
“Miuccia confessed that the shoes were probably too high . . . the heels would be lower, she promised, when the shoes go into the stores.”
All in all, not a good PR plug for a line of shoes, and by extension, not a good PR plug for the ready to wear line, either. If the design is user-unfriendly on the shoes, who’s to say it’s not unrealistic and user-unfriendly for the entire rest of the Spring/Summer collection, as well?
I think Prada just kissed their IPO plans goodbye. Forever.
