B Never Too Busy To Be Beautiful: B Ware!

by nathanbranch on December 19, 2008 | COMMENTS

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This morning, I sprayed on two samples from the B Never Too Busy to Be Beautiful line, Exhale and A Thousand Kisses Deep.

Exhale started off very strong on the moss/juniper, while A Thousand Kisses Deep initially seemed to aspire to the sweet-oriental throne, but twenty minutes after applying, I was coughing and sneezing so badly that I had to wash both of the fragrances off. The moment I subjected my skin to an intense soap and water scrubbing session, the coughing and sneezing ceased.

I don’t know what’s in this line that caused the reaction, and I don’t know if it was the fault of one of the fragrances or both (I have my suspicions that it was the Exhale), but my entire physical system went into violent rejection mode. This happens very rarely for me. Just an FYI.

Luca Turin offered up a five star glowing review for their Breath of God fragrance for the recent update to The Guide, so maybe he can be the one that bites the bullet and reviews the rest of these. I’m staying the hell away.

Note: I purchased both samples from The Perfumed Court, but when I visited the B Never Too Busy to Be Beautiful website, I couldn’t find any mention of the Exhale fragrance. I wonder if it’s been pulled from production?

UPDATE:

I tested out the B Never Too Busy To Be Beautiful Dirty — I liked it. Quite a bit. It’s a solid men’s fragrance in that I Want To Smell Like A High End Luxury Car Garage kind of way: cool, shadowy, oil-slicked and entirely successful in what it sets out to do.

Any man who is completely disinterested in smelling like a bouquet of lavender dunked in a bucket of orange juice might find BNTBTBB Dirty worth a sniff.

OFF TOPIC (and not family friendly):

At first I thought this was a bad photoshopped joke, but then I discovered (to my horror) that it was for very real. I’m not sure what I find more frightening — the fact that these jeans exist, or that somebody sells them?

(click below to continue reading post)


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I mean, #1) What kind of designers in their right mind would produce these; #2) what kind of bizarro person would wear them out in public, and #3) I’ve just been completely put-off on the DSquared2 line for the rest of my life — which is a shame, as their jeans, t-shirts, shirts, shoes, etc. are really well made and last forever.

But if the above is the image they wish their brand to convey? No thanks, I’m not interested in participating. There are plenty of other well-made jeans, t-shirts, shirts, shoes, etc.

Seeing these photos instantly brought to mind the term “jumping the shark” — the Giant Jeff Sex jeans are DSquared2′s jump the shark moment. I expect to see the label’s financial numbers start to flounder any time now.

Was there no one that worked for the company that had the spine to step up and say, “For god’s sake, put down that pipe you’re smoking and think for a second!”


{ 7 comments }

Tara December 19, 2008 at 6:08 pm

Eww, those jeans are nasty! Probably the only place you could get away with those is in the Castro on a Saturday night….

Nathan Branch December 19, 2008 at 6:17 pm

I know! *shudder* I showed them to the BF and he immediately said, “The only place anyone would wear those is to some gay leather bar.”
But DSquared2 is supposedly expanding and attempting to become more mainstream, not more niche, and I can’t imagine that items like this will help that effort whatsoever. I was really surprised when I discovered that the jeans weren’t some kind of weird photoshopped joke.
Seriously, they put me right off of ever buying anything from that brand again.

ScentScelf December 20, 2008 at 12:44 pm

I’m thinking about your observation…didn’t ANYBODY suggest that this was idiocy?…and I’m coming up with the even worse thought that somebody DID, and powers that be were so solipsistic that they couldn’t comprehend the rightness of the commenter.
Ah. Well. Thanks for making a break in the copy as you did. It prepared *me.* ;)

Nathan Branch December 20, 2008 at 3:08 pm

I originally didn’t have that break in the copy, then thought, “Hmmmmm, perhaps just laying it all out there isn’t the best idea in this instance.”
And you’re right. Someone probably did tell them this was a bad idea, and they went ahead and did it anyway. That is worse.
I’m just trying to imagine the poor souls working at the factory who had to manufacture these — I mean, somebody had to make sure the denim was dyed and distressed properly, and that includes on the . . . uh . . . you know what I mean.

Scott December 20, 2008 at 11:13 pm

“…what kind of bizarro person would wear them out in public?”
Any gangsta rapper and/or Megan Fox.

S I L V E R January 9, 2009 at 2:23 am

Hi!
I just wanted to say that my pair of jeans not include that Giant Jeff. I saw those jeans in the same store where I bought the same jeans without GJ. This wasn´t the only “thing” to attached into jeans in Dsquared2 f/w collection. There is also the same jeans with pocket flask.
Have a nice weekend!

Nathan Branch January 9, 2009 at 8:26 am

A hip flask at least has its uses.
My “what insane person would wear these?” question wasn’t directed personally at you via your blog post, it was more a general question tossed at the wind, so forgive me if I came across as insulting when actually I was happy to have stumbled across the photos on your web page.
Without your blog, I would never have known!
Related note: the DSquared2 brand just recently held a big launch party for their ‘He Wood’ and ‘She Wood’ fragrances for the mainstream market, so maybe the Giant Jeff jeans are some weird, inside-joke play on the ‘He Wood’ name . . . ? :)
Still, I’m feeling sorry for the poor people on the manufacturing line: “You want me to sew what into where? How much are you paying me again?”