http://www.nathanbranch.com/2009/01/qa-with-linda-pilkington-of-or.html Good Taste is a Trillion Dollar Industry Wed, 08 Feb 2012 01:57:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.nathanbranch.com/2009/01/qa-with-linda-pilkington-of-or.html#comment-1537 Nathan Branch Sat, 10 Jan 2009 13:17:14 +0000 http://blog.nathanbranch.com/?p=1887#comment-1537 I agree with you on the no-smoking era issue. I'm surprised we're even still allowed to breathe near one another . . . I agree with you on the no-smoking era issue. I’m surprised we’re even still allowed to breathe near one another . . .

]]> http://www.nathanbranch.com/2009/01/qa-with-linda-pilkington-of-or.html#comment-1536 ScentScelf Sat, 10 Jan 2009 12:57:55 +0000 http://blog.nathanbranch.com/?p=1887#comment-1536 Har! Indeed on the signage. As for the anti-fragrance demands...whether few or many, I find it fascinating that the concept is proceeding forward in a no smoking in public era. How do they anticipate making this fly? I remember reading that aromatherapeutic scents are pumped into spaces in Australia, for the purpose of "perking up" workers, or cleansing. Maybe I'll poke around and see if that sort of thing truly did happen, and is still happening. Of course, like in football, the rules in Australia are different. :) Har! Indeed on the signage. As for the anti-fragrance demands…whether few or many, I find it fascinating that the concept is proceeding forward in a no smoking in public era. How do they anticipate making this fly?
I remember reading that aromatherapeutic scents are pumped into spaces in Australia, for the purpose of “perking up” workers, or cleansing. Maybe I’ll poke around and see if that sort of thing truly did happen, and is still happening. Of course, like in football, the rules in Australia are different.

]]> http://www.nathanbranch.com/2009/01/qa-with-linda-pilkington-of-or.html#comment-1535 Nathan Branch Fri, 09 Jan 2009 18:59:39 +0000 http://blog.nathanbranch.com/?p=1887#comment-1535 My big question in that regard is: What are the anti-fragrance fanatics going to do when entire public spaces are pumped with scent? Or will the anti-fragrance demands of the few put the kibosh on the entire public-scenting industry? I see warning signs in our future: <i>"Caution -- these premises are scented!"</i> My big question in that regard is: What are the anti-fragrance fanatics going to do when entire public spaces are pumped with scent? Or will the anti-fragrance demands of the few put the kibosh on the entire public-scenting industry?
I see warning signs in our future: “Caution — these premises are scented!”

]]> http://www.nathanbranch.com/2009/01/qa-with-linda-pilkington-of-or.html#comment-1534 ScentScelf Fri, 09 Jan 2009 18:55:48 +0000 http://blog.nathanbranch.com/?p=1887#comment-1534 I agree with Zoran--your angle, part of your usual approach, sets this Pilkington interview apart from what we've heard before. Nice. I also took note of two comments about scentbience (the ambience/envirnoment/identity stamp caused by ambient smell): Pilkington talking about the smell of Dubai, and C. Russell Brumfield's predictions about purposely scenting environments to influence behavior. Let the discussions about human intervention in natural scentprints begin... I agree with Zoran–your angle, part of your usual approach, sets this Pilkington interview apart from what we’ve heard before. Nice.
I also took note of two comments about scentbience (the ambience/envirnoment/identity stamp caused by ambient smell): Pilkington talking about the smell of Dubai, and C. Russell Brumfield’s predictions about purposely scenting environments to influence behavior. Let the discussions about human intervention in natural scentprints begin…

]]> http://www.nathanbranch.com/2009/01/qa-with-linda-pilkington-of-or.html#comment-1533 Nathan Branch Fri, 09 Jan 2009 18:02:35 +0000 http://blog.nathanbranch.com/?p=1887#comment-1533 Christopher and Zoran -- thanks! I was really happy that Ms. Pilkington was fine with the idea of answering some questions, and her answers are disarmingly straight-forward. It's easy to understand how the Ormonde Jayne line succeeds the way it does, with her direct and focused presence at the helm. The PR rep I dealt with was also a pleasure. Christopher and Zoran — thanks! I was really happy that Ms. Pilkington was fine with the idea of answering some questions, and her answers are disarmingly straight-forward. It’s easy to understand how the Ormonde Jayne line succeeds the way it does, with her direct and focused presence at the helm.
The PR rep I dealt with was also a pleasure.

]]> http://www.nathanbranch.com/2009/01/qa-with-linda-pilkington-of-or.html#comment-1532 Zoran Fri, 09 Jan 2009 17:31:22 +0000 http://blog.nathanbranch.com/?p=1887#comment-1532 This is an excellent interview. It is quite different from everything you read around. Well, it is different angle, more from business point of view, then from fragrant... "Ormonde Jayne is a tiny business with a big soul - a small team with a big heart." Well said, that was my impression from the first moment when I started to getting to know them. This is an excellent interview. It is quite different from everything you read around. Well, it is different angle, more from business point of view, then from fragrant…
“Ormonde Jayne is a tiny business with a big soul – a small team with a big heart.”
Well said, that was my impression from the first moment when I started to getting to know them.

]]> http://www.nathanbranch.com/2009/01/qa-with-linda-pilkington-of-or.html#comment-1531 Christopher Fri, 09 Jan 2009 17:27:41 +0000 http://blog.nathanbranch.com/?p=1887#comment-1531 Hats off to you, Nathan! A great interview. Thank you. Hats off to you, Nathan! A great interview. Thank you.

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