The Fragrance Foundation held their 2009 FiFi Award Finalists’ Breakfast on Friday at the Mandarin Oriental hotel on Columbus Circle in New York City, where they announced the finalists for the final awards ceremony that will be held May 27th in Manhattan.
This year, they created an Editorial Excellence in Fragrance Coverage award for blogs. They’ve always had a category for other media (i.e. fashion magazines) but this is the first year they included an award for blog coverage of the industry, which is kind of a big deal since the Fragrance Industry has had a difficult time coming to grips with the rise of fragrance related blogs and the loss of centralized message-control that blogs represent.
A video clip below from the FiFi Awards in 2007:
So here we are, it’s 2009, and fragrance blogs have now been officially embraced — and what do you know, but an article that I wrote for Sniffapalooza Magazine back in November of 2008 helped get Sniffapalooza Mag selected as one of the top five blog finalists for Editorial Excellence in Fragrance Coverage.
You can find the article at the following link, though you’ll have to scroll down since mine is the second article posted (Sniffapalooza Magazine received two nominations, which they’re just thrilled as can be about) — How Men Can Learn to Stop Worrying and Love the Unisex Fragrance: “Is it for him? Is it for her? Does it even matter anymore? A woman already helps the man in her life to update his wardrobe, buy new furniture, choose a new car, scout for a house, change his hairstyle, shop for groceries and pad his employment résumé, so maybe it’s a good thing that male fragrances are now formulated with the discerning female nose in mind. If she’s got your back, then it’s all good, right?”
Sniffapalooza Mag gets the official nod, but I get bragging rights . . . oh, and that cool little FiFi Finalists square that’s now in the upper right corner of my blog. I was kind of hoping for a free pizza, but bragging rights and a piece of html code will have to do.
The winning blog post was by Victoria Frolova of Bois de Jasmin, and it’s well worth reading — Scents of Cities: Kiev: “In the northern climate of Kiev, furs and leathers were traditionally favored over lighter materials. The animalic, creamy, warm scent of a full length fur coat is an aroma I cannot separate from my memories of Kiev. Since boot leather was treated with birch tar, its dark, resinous scent reminds me of Kiev as well. “
Michelle Krell Kydd of Glass Petal Smoke, one of my favorites among fragrance blogs, was notably awarded two (two!) finalist positions for Perfume Memories: Seeing with Scent and Perfumer Yann Vasnier Captures the Scent of Baudelaire.
Again, worth checking out in full.
So congrats to Victoria Frolova and Michelle Krell Kydd for the recognition their work received, and congrats + thanks to hard-working editor Raphaella Barkley at Sniffapalooza Magazine.
