August 1, 2010
Scheherazade Daneshkhu wrote in a June, 2010 Financial Times article that, due to the present recession and its effects on the consumer psyche, global luxury brands were rethinking their previous embrace of ostentatious bling — scrambling to reposition their image by hanging contemporary art in their boutiques and running advertisements that called attention to a [...]
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April 16, 2010
1.) Survey Says the Right Brand Names Matter More Than Ever:“The importance of a brand of an item of clothing jumped 14% in the survey, with 28% now saying that brands are ‘more’ or ‘much more’ important to them … Five years ago, fewer than 3% thought brands and logo were more important . . [...]
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